Learning outcomes

Let's take a look at what you'll learn in this course. My aim is to help you create a sales page that converts. We'll start with the theory, then work through each section of your sales page one by one, so you can write a page that's clear, compelling, and persuasive.

By the end of this course, you will:

• Understandthe key elements of a high-converting sales page.

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  Writecompelling copy that speaks to your audience's needs and desires.

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  Createa strong offer that motivates your audience to take action.

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  Designyour page in a way that guides visitors towards your call to action.

Next steps

Ready to dive in? Let's start by understanding the basic principles of a high-converting sales page, before we move on to writing your copy.