Weekly Articles on Conversion Copywriting, Messaging & Design
Offering the wrong course bonus can reduce your conversion rate. So it’s important to think and plan carefully before adding them to your offering.
If you ‘hate selling’, your conversion rate will suffer. But this isn’t another generic ‘imposter syndrome’ post. Here are the 3 things actually causing it.
Struggling to write your course description? This is one of the most important sections of your copy, so make sure you avoid these 3 rookie mistakes.
If your copy lacks ‘punch’, it’s likely because you’re not clear on what you’re really competing with. Or handling that competition clearly enough.
A common problem in sales copy is getting distracted by pitching the movement behind your course, rather than selling the course itself as a roadmap.
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