Blog
Why you shouldn't pay for copywriting by the word
Visit freelancing websites and you'll see copywriters offering their services for a certain amount per word. But here's why obsessing over copywriting word count is a mistake—and what you should focus on instead if you're hiring a copywriter for your online course marketing.
Siobhán James
Should you offer payment plans for your course?
Payment plans for online courses can make them more accessible and increase conversions—but they're not right for every instance. Here's how to decide if payment plans are right for you, and how to set them up and manage them if they are.
Siobhán James
8 trust-based marketing strategies for creators
People buy from people they trust—which means it's essential to build trust with your audience before you ask them to invest in your course. But how do you do that? Here are 8 trust-based marketing tips to increase credibility throughout your course marketing.
Siobhán James
How to write your course FAQs (with examples)
When people land on your sales page, they'll have questions that could make or break their decision to buy. Your course FAQs aren't just about answering practical questions—they're a tool to address concerns. To do this well, they need to be carefully crafted to persuade them that your course is the right choice.
Siobhán James
How to define your ideal customer avatar
Getting to know your customer isn't just important; it's everything. If you don't have a clear picture of who you're marketing to, your message won't connect with the people who need it. This guide is designed to help you build a detailed profile of your Ideal Customer Avatar (ICA) so you can speak to them in a way that resonates.
Siobhán James
Beginner's guide to naming your course
Choosing the right course name can be more important than you might think. A good name grabs attention and makes it clear what students can expect to achieve. A bad one can repel your ideal students. In this guide, I'll show you how to pick a course name that stands out and connects with your audience in the right ways.
Siobhán James
![Webinar invitation email templates [swipe mine]](/_image?href=%2F_astro%2Fwebinar-invitation-email-templates.ig4b3k-9.svg&f=svg)
Webinar invitation email templates [swipe mine]
Webinars are one of the most effective ways in which course creators can convert strangers into students. But especially in the early days, half the battle is getting people to even register. In this article, I'll give you my tips on sending out webinar invitation emails that get 'butts in seats'—and I'll even give you the templates I use.
Siobhán James
Your first online course evergreen launch plan
Online course success doesn't happen by accident. You need a strategic approach to your new course launch. In this guide, I'll walk you through creating an online course launch plan that sets you up for evergreen success. You'll learn to create a funnel that works for you 24/7, taking your course from idea to income.
Siobhán James
Beginner's guide to course sales funnels
Sales funnels aren't an advanced strategy for course creators – they're essential for turning prospects into paying students. If you're new to online course sales funnels, this guide will help you understand the key components and common mistakes to avoid. I'll also include examples of successful course funnels you can take inspiration from, in a variety of niches.
Siobhán James
Long copy vs short copy for course sales pages
Most course creators worry about their sales page copy being too long, but is their concern justified? In this post, we'll talk about what the ideal length for sales copy is, and the 11 factors that determine whether you'll need long copy vs short copy.
Siobhán James
Basic intro to marketing messaging strategy
A good marketing messaging strategy helps you communicate the value of your course to your target audience. This article will guide you through the basic components and steps involved in creating a marketing message that converts. Suitable for beginners.
Siobhán James