PORTFOLIO
Writing Samples
I write all kinds of conversion copy, but here you’ll find examples of long-form sales pages because they showcase a full messaging strategy in one asset (plus they’re almost always the first project I take on for a client). All copy is based on extensive audience research and/or customer interviews.
Sales Page
Open Smarter
by Dr. Zhana
The Product
Open Smarter is an online course that helps people understand if ethical nonmonogamy is right for them, plus lessons on how to determine which variation is ideal for their personality and specific life circumstances.
The Project
Dr. Zhana and her team had successfully launched to their existing audience, but struggled to write copy that could take a cold audience on the same journey without them needing to follow Zhana’s work for some time.
Copy Challenges
How to introduce the idea of nonmonogamy to a cold audience in a way that’s exciting rather than intimidating, plus how to coach readers through the many negative beliefs they likely have about nonmonogamy when they first land on the page.
Sales Page
Sex Hacker Pro
by Kenneth Play
The Product
Sex Hacker Pro is online course that teaches a practical system for maximising female pleasure, based on a combination of scientific research and ancient practices like tantra.
The Project
Kenneth was already getting a high volume of sales, but felt his own copy didn’t quite capture the message he wanted to communicate. His sales page focused on product information rather than delivering a compelling sales message, so he knew he could be converting even more of his visitors.
Copy Challenges
How to write about female pleasure without sounding sleazy or scammy, plus how to find a balance between the ‘correct’ (often dry and academic) terminology, vs the language actually used by real-world customers.
Sales Page
BD Foundations
by Lucia Piseddu
The Product
BD Foundations is an online course that teaches professional business developers how to create a BD strategy, reliably get results, and advance their career in business development.
The Project
Lucia had already enrolled a good number of students in the course but she was reliant on back end sales calls rather than front end conversions. She suspected her sales message wasn’t strong enough in her copy, but she couldn’t figure out how to translate her high-converting sales conversations into compelling copy for her sales page.
Copy Challenges
How to communicate the fundamental lack of confidence felt by these business developers, while also making sure they’d be comfortable sharing the page with their manager for budget approval.